Let’s consider the monthly KW Select business operating costs if you want to work completely independently as an estate agent. Let’s look at what this gets you too… Firstly as an estate agent, you need to have a valid FFC from the PPRA

Those are your costs. You will also need to join KW and those fees are to onboard you with the biggest real estate franchise in the world.

A KW Select estate agent gets the following logons for R1,450:



KW Edge which is where you load your listings and submit your transactions. There is a basic CRM system that you can leverage to your heart’s content with no limit on the number of contacts you can add to a set-and-forget campaign or 50+ options.

Lightstone – directly accessible on your phone if you are on the run or from your laptop before you head out.

KW Command or CRM platform – this is a CRM system on steroids. You can boost all your listings to social media from here at an additional cost to you.  Oh please have a look at how highly we value Technology at Keller Williams and once you learn the value of leveraging your database you will be A-for-Away.

Virtual Agent – yes you get Virtual Agent and you can download up to 100 records per day. That’s 36,500 leads in a year if you don’t already have data to work and hustle with.

Property24 – most of the smaller independent agents cannot afford to get your properties listed to P24. Well included in the fee of R1,495 is all your listings that will be presented on P24 and all the other prominent portals.  And we all know that over 90% of all enquiries come from P24.

Social media tools – you name it we have SA superstars blazing a trail and we have international superstars blazing a trail with social media. We help you build a presence and the KW brand allows you to build your own brand.  Build your own website, link listings to Social Media and more. Remember people buy people, not brands.

Training – you can access all the training you need and it’s free. You can attend the KW Select Ignite training, Technology training and so much more from your laptop.

What’s the R1,450 pm catch?

Well, actually there is no catch!  Just good old fashioned good value with no smoke and mirrors.

We don’t call the costs desk fees, we call them business operating costs.  If you are an entrepreneur who wants to thrive, reach out for more information.

if you are a solid agent with a good track record and know what needs to be done to succeed, you start on a 70/30 comm split. If you add what KW Select earns from their portion of the 70/30 and it gets to R140,000 in 12 months, guess what?

By the way you pay for your own boards.  But surely your boards cannot cost you 30% of your commission on every single deal for the next 10 years?  

Let’s confirm, it costs you R1,450 to run your real estate business independently

That’s right, in black in white.  R1,450.00.  Nothing more, nothing less.  You decide you want to go out with your own brand please do that.  People buy people and you know what you and your clients want and need.

You then earn 92/8 as a comm split. That’s right. 92/8

The finest culture that is just good.  Need to run with a crowd that values honesty and integrity in a cut-throat industry. That 92/8 takes (6% royalties and 2% growth share into account).  Look no further than KW. Honestly, it’s good, honest values that we were all taught from little. Good ethics, no Holy Cows. Just a brand to help you reach the goals you have only dreamed of reaching for. Get the leverage you never even knew you could access. Understand your Why? Why do you wake up every day and do what you do if you cannot achieve your goals and be proud of what you do? #Joinkw


The post Independent estate agent: Pay no more than R1,450 pm first appeared on KW Select.