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Let’s unpack this as a career.  this is all about considering it carefully before you leave a full-time position for something you think is easy. It’s not.  It’s tough.  It’s extremely hard at times but it is oh-so-rewarding.  No excuses. 

You and your drive to thrive

Selling Real Estate Relies On Your Efforts.  And, yours alone.  There are no excuses in this business.  A brand like Keller Williams gives you wings and we teach you everything you need to know and more.  We provide tools to help you plan what you would like to earn.  We go all the way.  But you need to be flexible and nimble.  Be a sponge, because there is a lot to learn for starters and becoming a great agent takes time and hard work.

Keller Williams is all about the 3 L’s

Leads,
Listings,
Leverage.

Let’s unpack # 1 being – Leads

You will need to find your own listings or source your own stock as we say.  Leads, listings then leverage.  Keller Williams provides you with all the stepping stones to becoming a great agent but finding stock is your job and selling the stock is your job.
Think about the areas you want to work.  Remember, at Keller Williams, you work where you want.  You are not required to work small streets in odd neighbourhoods in a Sectional Title complex only. It’s your business.  It’s your rules. It’s your business mix.

Now let’s look at # 2 – Listings

You need to do the miles to get the smiles.  You will need to get a client’s permission to market their property.  It’s called a mandate.  And there are a few to navigate, all covered in the carefully constructed Logbook or portfolio of evidence.
Driving in your carefully constructed areas, and knowing your areas like you do your own walk to the bathroom at night.  You need to box smart because you cannot run from Krugersdorp to Bedfordview and then Sandton.  It’s just not practical. And it is costly in terms of time you can never get back.  That’s what the race is all about, the race against time.

Now let’s unpack #3 – Leverage 

You need to box smart and join the right team. 
A team that is behind you every single step of the way.  A team that helps you become productive and earning from Day 1.  We have quite a few examples to share of new agents that get started sooner than a week is up.  But, that’s an article for another day though.
Leadership is key.  There is an 8-hour workshop on how to employ the right person for the Job at Keller Williams.  We take our leadership team very seriously.  And we only take the very best that there is.  Every member of the leadership team plays a vital role in your future and we are a family. 
Keller Willilams is already at the top of the pile in 7 categories.  That helps heaps.  Yes top of the pile for agent count, sales volumes, sales turnover, happiest real estate brand to work for, and best brand as far as women in the workplace go.  Oh and my personal favourite, best technology and more.
Technology deserves a special bullet point.  It’s the reason to communicate.  It’s automated.  And it’s critical in terms of your future in this industry. 
Another point on technology, Keller Williams does not have just 1 but 2 CRM platforms to choose from.  Every single client touchpoint is important.  Honestly a high-quality database will be the start of your bigger paycheck in a few months from now.
Business models that are bleeding edge.  But not just models that are theoretical.  The 4 key models are tried and tested.  There 4 main models we call ELBO.  Trust me if you can dream it up, we have done it and documented it for over 40 years.  You need to know that your plans to grow and go from good to great have been applied, pulled apart then refined. 
Millionaire Real Estate Agent or MREA.  Gary Keller the founder of Keller Williams even wrote a book that you can get a copy of.  Click here to order yours.  No matter which real estate brand you work for in SA, the same models apply to any real estate situation across the world and most certainly in SA.  Your PDF version of the MREA or the Millionaire Real Estate Agent is free, click here.
Commission – let’s be real if you are happy on a 50/50 split then you must appreciate that your brand earned as much as you did last year.  It’s your efforts folks.  A CAP that allows you to regulate how much you earn.  92% because 6% is royalties and 2% is growth share.  Guys and gals if you are on a split that is anything less than 70/30 we really should chat.  No bells, no whistles no maybe you make your targets and get a bonus.  No.  No.  Our newest agents start on 70/30 split at KW Select.  PERIOD.  No Holy Cows either.
Do you have more than 1 revenue stream?  Recruit fabulous agents just like yourself and grow a new revenue stream.  We call it Growth Share and it’s passive income.  It keeps the model real. And, it’s not something we are thinking about.  It’s here and it’s real.
We make sure you become productive from the get-go.  

Shifting Markets in SA

Gosh, with Interest rates going up, load-shedding at an all-time high and the political uncertainty that we face in SA, it’s a tough market.  But we are thriving.  In fact, Gary Keller also wrote a book called the Shift.  Happy to send you a copy – click here because this book is absolutely packed with goodies you can apply as an estate agent, no matter which lane you are thriving in.  The A – Z of mastering a shifting market.  I do still need to unpack what this Charge The Storm On Your Terms means.  That’s a series of content for another day though.

If You Think This is Easy Street – It’s NOT

It’s tough.  Finding your own stock is hard.  In an industry that is tough right now, technology plays a vital role.  We teach you how to with every circle of influence that you have access to.  We help you get your name out there with a free KW website, web-based leads and some pretty phenomenal social media pointers.  If it’s not in your diary it does not get done.  Now more than ever, it is all about narrowing your focus.  Remain committed to your goals and go hard.  The schedule of an agent is tough.  Up early, and working late, but oh my gosh if you are committed and you stick to your goals it is so rewarding.  Honestly changing lives and adding value is what it is all about.  And the drama, bet nobody told you about that one.  Every single property sale has a story and if you do become an agent you will be steeped right in it like a good pot of tea.  Folks to be a great estate agent understand that there is no such a thing as being a part-time agent.  It will simply not work.  Your schedule is not as flexible as you think and it is extremely demanding.

This Career Is Hard But It’s Brilliant

Keller Williams has given me flight.  I really did get into real estate by accident.  Long story, but after working in corporate for many years, my expertise is quite different for a typical agent.  I absolutely love using all the tools and skills learned in corporate.  It is so practical to apply and honestly if you know how to provide good service you will be a great agent.  Seek first to understand though and don’t be a smartie pants.  The numbers don’t lie.  There are honestly a zillion things to do and you need to work fast and do a good job.  Your accuracy under pressure is key.  You only get one chance to make a good first impression.  Loose the opportunity to sell a beautiful property, I call it school fees.  That’s why Keller Williams offer a Performance Coach who is accountable for your work.  It is an industry or a PPRA requirement.

Training

Yes, it’s free to do your Logbook or your portfolio of evidence.  It will take you 8 months and this is done over and above your ability to source stock and service listings.  It’s tough but so worthwhile.  Then you need to become accredited in order to become a full-status property practitioner.  This is no walk in the park.  And this is demanding and it’s gotta be done.  I will cover more on training in the weeks to come.  Don’t underestimate how demanding this can be though.

Reach out today

For more information about how to join the worlds leading real estate franchise brand which has scooped the top spot in 7 categories, let’s chat. Click on this link to see which top-spots we scopped in 2023. For more information about how to join, visit our website for more info.