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Well, firstly selling a home is a big decision.  A big decision that hinges on you appointing a great agent to sell your home.  Secondly, hiring a great estate agent is the best thing you can do.  Hiring the wrong agent is the worst thing you can do.  There are no in-betweens.  Thirdly, your home is your biggest investment so work with great estate agents that will give you results.  

Here are some points to remember

If you are selling a property, seek out prominent agents in your area.  

Personalities matter – if you do not resonate with an agent from the start find someone you can partner with.
It is all about the agent’s footprint and their ability to leverage buyers.  Certainly, a robust tech platform makes this more effective.
The marketing plan is critical.  This is NOT a cut-and-paste job either.  Selling a property for R700,000 is quite different from selling a R7,000,000 million rand property.  The marketing action plan is quite different.

The type of mandate is critical.  The best mandate is one that ensures your agent is 100% invested in the sale of your property.  Most of the better agents will not consider an Open Mandate.  Remember the Keller Williams Sole and Exclusive mandate also means that all our agents across SA have the opportunity to help you sell your property.

Open mandates are the worst.  Confusion reigns.  Nobody is really invested in your sale.  You get little to no feedback or communication.  Rarely do you get stats on who is viewing your property if at all?  Difficult pricing conversations never happen.  Your property sits on the market and you cannot sell.  The last point on Open Mandates is, do yourself a favour and check the quality of the photos on many of the open mandates.  Some are good and the agent has gone the extra mile.  But most are poor at best.

What not to do 

Don’t fall for the oldest trick in the book.  Don’t fall for what you want to hear, especially on price.  The numbers don’t lie.  

Weigh up the numbers carefully.  You have one chance to make a good first impression.
Don’t take on long mandates that lock you in.  3-Months is more than enough time to sell if you price your property correctly.
Remember who it is that decides the price.  It’s the buyers ultimately.

What is a great estate agent?

A great agent comes prepared.  You need solid facts.

A great agent can name all their recent sales in your area. 
Brilliant agents will know how long it took to sell a property and why.
Fantastic estate agents remember the details of every property transaction.
A great agent will also have a few active listings in your area.  That’s important because it means that they have active buyers.

A great estate agency or real estate brand that can walk the talk is a company that has invested in technology.  It’s called a win-win for all parties.  An agent’s ability to leverage technology has the ability to drive up the demand for your property when you sell. 

What makes Keller Williams the best in any given market?

Now that is something.  I would not say it if I never believed it.  FACT – Keller Williams is the largest real estate brand in the world.  Another FACT – Keller Williams has been around in the US for 40+ years.  Yet another FACT is that Keller Williams has been a major player in SA for almost 10 years.

What is the Keller Williams Magic?

Keller Williams has the capability to leverage buyers.  We sell faster than other brands and for the best possible price.
Our world-acclaimed culture is one of sharing. We work together for your good.  Remember win-win or the deal is off.  Sharing listings and sharing buyers is what we do to make sure we can live up to “We sell faster in any given market”.  PERIOD.

Our estate agents are ALL accredited with the Property Practitioners Regulatory Authority.  The PPRA has strict guidelines that make sure we align with the code of conduct for the industry. 

Book your valuation online with Keller Williams

KW Select went the extra mile to make it easy to get in touch with good agents.  Going the extra mile is what we do.  Our agents are all accredited with the PPRA and the training programmes are rigorous.  We know how to price a property for sale.  We know the ins and out’s of all the mandates.  We understand the role of the seller declaration.  We navigate FICA and the Offer to Purchase or OTP process.  More importantly, we know how to push the transfer process to a successful conclusion.

Join the Biggest Real Estate Brand in the world today

If you are working as a property professional, anywhere in SA and you are seeing this, we should chat.  Keller Williams will change your life and the way you experience this industry.  Click here to visit our website for more information.  I can assure you it will be the best thing you ever did.  Big benefits.  An opportunity to build a business within a business.  Yes, we encourage property practitioners to leverage their entrepreneurial flair and join the best real estate brand in SA.  We leverage better, we have super systems and we want you on OUR team.  Visit https://kwselect.co.za/careers-at-keller-williams/. 

We Have Covered Some Content You May Be Interested In

We have already covered why Keller Williams is Number 1 in Real Estate disruption.



We have covered what an accurate property valuation entails.

We have covered why it is so important to list your property at the right price.

We have covered how Keller Williams will market your property.

Already provided are the different mandates you can consider and their merit.

We have covered the seller costs involved when you sell a property.

Now let’s set you up to book a valuation if you are interested in a realistic and accurate valuation to help you sell.