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Why choose a sole mandate?  Why do agents always push for a sole mandate when you sell a property?  Well, a sole mandate is the best way to hold your agent accountable.  And it’s the best and the cleanest way to sell a property. We discuss the benefits of a sole mandate and also the pitfalls of an open mandate.

Pitfalls of an open mandate

An Open Mandate holds nobody accountable.  Let’s look at why open mandates don’t work?  Oh, and an open mandate means 3 or more estate agents, sometimes up to 10+ estate agents working on the same property sale.

More estate agents (more than 3), working on the sale of your property results in nothing less than mayhem.  You will be bombarded if you are lucky. 
More viewings if you are lucky means more people traipsing through your home or property.  You can decide if this is a security risk or not in this day and age.
A greater risk of paying double commission when you sell.
You and your property look desperate in the eyes of the potential buyers that view your property online.
Over-exposure of your property.  Meaning your property becomes tired and too soon.
Different prices and uncoordinated efforts open the door to lower offers. 
Your property lacks the exclusivity that it probably needs.
When you choose 3 different horses for the same race you cannot win. 

Benefits of a sole mandate

A sole mandate and honestly, folks, a sole mandate is the best way to sell a property in any given market.  Let’s look at what’s in it for you:

1 person is held accountable to you for all their activities.
A single person is being held accountable to you for the quality of the photos and the inclusion of an HD Video that go up on the major portals.  Your shop window must always look the best.  Your property must pop online, and it should certainly look better than the other properties on the market.
A sole mandate should ensure that you get more.  A professional photoshoot.  The inclusion of an HD Video package to lift your property in the portal rankings.
1 person who is responsible for communication of when viewings will take place.
The same person is being held accountable for high-quality and detailed feedback from each viewing.
Work with 1 person diligently communicates progress, daily and weekly.
1 means you team up with 1 person who has a vested interest in the sale of your property.
When partner with a top agent and you give them a sole mandate, please make sure you pick a winner.  Someone who knows how to navigate the transfer process.  Someone who knows how to get the ball across the line.  Picking 3 – 5 or more estate agents to sell offers you absolutely no recipe for success.  You are effectively setting yourself back at the start.  And, it is a race!
That 1 person that you partner with should have at least 5 – 10 active listings in your area.  If not, you have not backed a winner! Why on earth would you partner with a 1 hit wonder.  Someone who sells a property every 4 months.  And folks if you cannot find an agent with at least 6 – 10+ listings they are not worth the effort.

What’s so special about a KW Select sole mandate

Well frankly, it’s all about our culture to leverage.  And it’s about our ability to leverage KW technology. Keller Williams Select is all about disruption in the SA real estate space.

Our technology sets us apart.
That’s technology to assist with obtaining the best price when you sell.  It’s also the technology that allows us to leverage qualified buyers to new listings.
The KW technology supports our claim that “KW will sell faster”. 
You see, we are all about sharing. 
We share listings with other Keller Williams Select agents. 
We share our qualified buyers.  That’s the currency in which we trade. 
KW Select agents include a good measure of honesty, integrity, and very hard work (win-win or the deal is off). 
But it’s about our network of buyers in your area that makes the most significant difference. 
And it is not technology for technology’s sake.  The technology works.  It is meaningful and it sets us apart.
It’s not about working harder it’s about working smarter.  Working smarter helps to sell faster. 
The KW technology helps us as agents to connect all the dots faster too. 
It’s about leveraging our skills with technology.

Is working with a tech-led estate agent so important?

Well, old school is not cool.  The broader process has changed.  In fact, the process has evolved.  There are more rules and regulations in place now than in the when-we days.  The fundamentals of the industry have changed.  And these changes took place a long time ago.  The world has moved on.  Social media and digital marketing play a bigger role in all our lives.  And although there will be space for an agent that is not tech-led, to succeed for years to come, I am going to go out on a limb and say don’t back a when-we.  Those old-fashioned boards you see on street corners no longer really work.  I am not saying you need to back a young whippersnapper.  I am saying that partnering with an estate agent to sell your home should have you thinking?  Back an estate agent that has good, robust, reliable, and reliable technology behind them.  That’s your best choice.  It’s not about quantity it’s about quality.

Our technology is the recipe for success

Our statement to “sell faster” is true.  It’s supported with technology that works.  And that helps with linking buyers to properties.  Simple.  Nowadays it’s about leveraging and maximising.  It’s all about finding leveraging buyers and selling faster.  Win-Win or the deal is off.

Why do estate agents forget about buyers?

Why?  Because an agent with less than 6 – 10 listings does not have stock to leverage.  So typically, a non-tech-led agent would rather use your property to leverage more of the same enquiries every time.  Why when you sell a property is this not considered when you select a winner to sell your property?  Why not leverage to ensure a quicker sale.  You see again, technology underpins the statement “KW Sells faster”. 

Selling for the right price

I can confidently say that selling faster is not our primary objective.  It’s about selling faster for the best, market-related price.  But it’s about submitting a transaction that will stick and run its course through to a successful property transfer.

Estate Agents – want to know more about KW?

Keller Williams (USA) is a top real estate brand to work for.  If you are an estate agent who needs a home in a tech-led environment because you know it’s coming, look no further.  Need to know a little more?  Then drop me an e-mail.   If you would like to leverage world-class technology to the benefit of all your stakeholders across the value chain and end up with a win-win every time, then let’s touch base.  Also, read what makes Keller Williams the best!

Get in touch

So, if you are considering the sale of a property and you understand the real benefits of a sole mandate, we should chat.  Give us a call on telephone number (064) 549-3123.  Alternatively, drop us an e-mail at [email protected].  We have a vast network of almost 1,500 top Keller Williams agents at our fingertips who are all just dying for the opportunity to partner with you to sell and conclude your property transaction in record time.

If you want to view all the Keller Williams properties across the country, click on our website to start the search for your dream home.  Need help getting a pre-approved homeloan, it’s free and our strategic partners will find you the best rate over 20 years!  And finally, if you are thinking of putting your property on the market and need a free property valuation, click here!

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